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Publishing à la Castle September 20, 2007

Posted by Andrew Killick (Publishing Manager) in 1. How Castle Works, 2. Publishing à la Castle.
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Castle has a couple of publishing scenarios that work well and mean that books that wouldn’t have seen the light of day otherwise are given the chance to shine in the big wide world.

Castle’s point of departure

In my last post, I described a pretty tough publishing scene that makes it virtually impossible for the majority of manuscripts to be published. The reason this situation exists is that for most publishers the bottom line is making a buck or two. This is Castle’s first point of departure.

Of course it is great when sales of a book make a profit, and at Castle we always aim for that, but it isn’t our primary goal. Our primary goal, as our vision statement says, is “that people with compassion, passion and drive can impact society”. This ‘altruistic’ approach arises from the Christian beliefs of the people that run Castle. We believe in the written word and believe that there are things more important than making a big profit. When money comes our way through good business practices, we reinvest it in other publishing projects.

Castle functions because we work with authors who have the same ethic as we do. They have stories that they want to tell because they genuinely believe that their stories will help others.

Our publishing scenarios

So, let’s have a brief look at Castle’s two main scenarios for publishing.

1. Castle premier titles. We get sent lots of manuscripts, but we don’t ignore them! When someone comes to us with an idea, we like to give it a fair hearing. Out of that process we find some real gems, and we take these manuscripts on as Castle premier titles that we publish under the Castle name.

This process is a bit like traditional publishing, but we form an equal partnership with the author (or the author’s backers) to publish the book. This means that both parties share in the ‘risk’ of publishing, and neither party is treated unfairly. Castle throws its full weight behind these titles, editing and producing these books to a quality level that easily competes with international publications. We fully believe in the message and quality of these books and we do our utmost to get them into the hands of readers.

2. Publishing services. Often the best scenario for having a book published is for the author to do it him or herself. Nobody can sell a book like a proactive author can.

There is plenty of self-publishing going on around the world, but unfortunately you can often spot a self-published book a mile off. The quality just isn’t the same as commercial books produced by big publishers. Castle offers a full range of publishing services for self-publishers that give the potential for these books to match commercial publications in quality. We also have systems in place that allow self-publishers to print any quantity of their book from 1 copy to over 10,000. That means authors can minimise the risk of being left with hundreds of boxes of books sitting in their garage!

Talk to us!

So that’s publishing à la Castle in a nutshell. Stay tuned for more info about our publishing scenarios. You can contact us right now if you’d like to discuss your project – we’re always happy to answer questions (for free!) and help people through the publishing process.